Donor Database Segmentation/Targeting

Learn who your donors are and what they care about.

Spend less time crunching data and more time meeting your supporters. Hairpin can analyze and segment your database so that your donor meetings and solicitations produce optimal gifts.

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Segmentation can help identify:

• Sociographic characteristics

• Planned Giving and Major Gift prospects

• Individual capacity

• Monthly giving candidates

• Likelihood of a donor to lapse

• Donor portfolio design