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Donor Database Segmentation/Targeting
Learn who your donors are and what they care about.
Spend less time crunching data and more time meeting your supporters. Hairpin can analyze and segment your database so that your donor meetings and solicitations produce optimal gifts.
Segmentation can help identify:
Sociographic characteristics
Planned Giving and Major Gift prospects
Individual capacity
Monthly giving candidates
Likelihood of a donor to lapse
Donor portfolio design
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